When you’re the owner of a business or when you’re in charge of a business, usually the thing you think about on Friday afternoon is your marketing strategy. And when your marketing isn’t getting results like you want, it adds a insurmountable level of stress. How do you make the the jump to a place where marketing doesn’t […]

Monthly donations and giving programs is the name of the game for many nonprofit organizations. This is because retaining donors are cheaper than acquiring new ones and growing your recurring giving program is super cost-effective. Not only that, monthly donors have much higher retention rates than one-time donors. So the key is to build lasting relationships with […]

A good marketing strategy and plan is key for the growth of any business. But before developing a marketing plan for your business, its critical to have the right mindset about marketing. These are three principles and mindsets that we believe every business should start with and keep along their marketing journey. Stop doing what everyone else […]

Every organization starts with an idea. Most nonprofits grow because someone cared, and this visionary had the guts, willpower and tenacity to build a foundation that turned the idea into a reality. As a non-profit grows it will soon come time to take your organization to the next level, and like any organization, change is hard. Change is even harder for nonprofits than for-profit businesses. This […]

When it comes to marketing your business, the most challenging task is to take people who are thinking about your product or services and convincing them to convert into customers. It’s a simple formula — convert prospects into customers, but it’s really anything but simple. Sometimes the hardest part of marketing is to look at your business from the perspective of […]