I was asked to do a presentation on social media last week and was thanked by attendees for not making them hyperventilate. The hype about social media seems never ending. I thought I would share a few of my thoughts: Take social media slowly. Jump in, but spend time watching what others are doing and […]

Many are paralyzed about all the changes in the marketing world, and I understand. It’s hard to keep up. I have some good news, though. I have boiled down these changes into a single question. If your marketing addresses this one question consistently, you will get results. Are you ready? How do you get more […]

You’ve probably seen a sign like this. I chuckle whenever I see them, and I risked my life to get this picture (that’s another story). Tell me, if one could offer $20,000 a month in salary, don’t you think they could afford to have a sign professionally made instead of using a magic marker? Hmmm. […]

Part of my church’s mission is to serve the community. This past weekend our family helped a sweet but eccentric old widow in the historic district of downtown Naperville. Her small lot was completely enveloped by brush, bushes, and trees. A huge wall of nature prevented anyone from seeing her house, except for a dark […]