Spire2’s engagement began on February 1, 2020. When the pandemic hit, I expected our efforts to tank. The client’s business model made me think that our early success was going to be quickly erased because of Covid-19. To my surprise, the exact opposite happened. The lead generation strategy we launched in February has resulted in double-digit […]
It is not enough to tell people what you do. Site visitors care about something much more important. Note: This case study highlights the importance of understanding what motivates people to act. After ten years Compumation recognized their website looked old, but they didn’t know where to begin. Since they were not making a strategic […]
How healthy is your brand? We live in a visual culture. One could argue whether this is good or bad, but it is a reality that nonprofit leaders can’t ignore. Why? Because the implications are going to have a long-term financial impact on donations. The new reality is that donors perceive organizations that look good […]
Design can be used to solve infinite problems — from checking you out at the grocery store faster to building skyscrapers that stand tall on swampy soil. At Spire2, we use design to grab attention and communicate a message with emotion. The Challenge: Work within a tight budget to create more impact. The services of […]
Fifteen years. So much has changed. In 2003, I had three children under five and my wife was pregnant with our fourth. My business partnership ended very abruptly and I traded the liability my business partner had not fully disclosed for a non-compete and a few months of money in the bank — but no […]
When designing, Timothy Financial’s 4th website, we wanted to present this long-term client’s fee structure in a dynamic fashion, clearly contrasting their unique position in the financial planning industry from a sea of firms using the traditional assets under management model. The need to present a clear value proposition Due to rapidly changing technology and […]
Marketing is not an easy task because it is a moving target. The reason why someone buys from you today can be completely irrelevant in a few years. Your marketing message must continue to adapt or else it will be buried by a competitor that is willing to recognize and adapt to the ever-changing landscape. It […]
One of the most important aspects in financial advisor marketing is building trust. The truth is that for financial planners, the number one page visited is the “team” or “about us” page. Getting this page right is a critical component of your online marketing. Make sure you have considered these three aspects on your bio page: 1. […]
I think the number one killer of good communication in organizations is the “design by committee” approach that invades many nonprofits. If you want communication mediocrity then ask a group to make a decision. I will use branding as an example, but it applies to all communication and marketing. The two aspects of great branding and why committees kill […]
When starting the trek of redesigning and building a new website, one of the more cumbersome tasks is gathering access to the various accounts which help us see a complete picture of the current site and where we can improve. Often a developer from several redesigns ago set up one of these accounts and is […]
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big