Fix your email marketing: Why your monthly newsletter needs to die!

Posted Posted in Email Marketing, Marketing

When you see an invitation to join an organization’s monthly email, what is your response? If the word “groan” came blazing across your mind, then I would suggest it is time to make some changes to your email marketing program. Is the monthly newsletter idea dead? Nope, but calling it a monthly newsletter or putting those words […]


Financial planner marketing? Yes! It makes perfect sense.

Posted Posted in Marketing

Financial planners and marketers are often put at opposite ends of the spectrum. They think about business in an entirely different light. Financial planners are analytical, methodical, and exact with their numerical values, while marketers are fluid, free, and more creative in their methods. Don’t put them in a box. Numbers are becoming a marketers best […]