Marketing Archives - Page 2 of 9 - Spire2 Communications, Inc.

6 easy steps to write better content for nonprofit websites

Posted January 5, 2017November 29, 2017 Jeffery JamesPosted in Marketing

People are online for a variety of reasons. It is important to deliver content about your nonprofit in a way that encourages the reader to take action. When working on websites, I often ask clients to provide a draft of content as they will always know their organization better than I do. Even though I assure them I will edit […]

Which metrics should you be tracking? Ignore Google Analytics until you do this.

Posted November 4, 2016November 29, 2017 Jeffery JamesPosted in Marketing

These days, the ways to gather analytics and stats about your online presence are nearly as plentiful as apps in the app store. From Google Analytics to various social media channels to built-in stats from your content management system, we have enough data to fill a book. We all know we are supposed to be […]

Fix your email marketing: Why your monthly newsletter needs to die!

Posted October 28, 2016November 29, 2017 Jeffery JamesPosted in Email Marketing, Marketing

When you see an invitation to join an organization’s monthly email, what is your response? If the word “groan” came blazing across your mind, then I would suggest it is time to make some changes to your email marketing program. Is the monthly newsletter idea dead? Nope, but calling it a monthly newsletter or putting those words […]

Marketing and sales are changing. Is your financial planning firm keeping up?

Posted October 19, 2016November 29, 2017 Jeffery JamesPosted in Marketing

Marketing and sales go together like peanut butter and jelly. You need both, but because they are both responsible for sales there is often a tension between the two — one gets the blame or glory (depending on the situation). The balance has shifted The reality is that the internet has been changing the game. How people […]

Improving Direct Mail Response Rates

Posted October 7, 2016November 29, 2017 Jeffery JamesPosted in Direct Mail, Marketing

As more and more marketing has moved online, people have wondered if direct mail is still an effective strategy. The good news is that in 2016 direct mail continues to provide a solid ROI. Some even say its performance is improving as so many organizations ignore it. The truth is that the evidence supporting the power […]

Simplify your marketing before you update your website

Posted September 27, 2016November 29, 2017 Jeffery JamesPosted in Marketing

I think one of the toughest tasks in updating a website is making things simple. It is way easier to say too much than to be brief. It is fearful to leave out something because it might be important. In reality we live in a world of over-stimulation. Overwhelming website visitors with options results in visitors taking no […]

Stop ignoring the majority of your traffic and update your website

Posted September 22, 2016November 29, 2017 Jeffery JamesPosted in Marketing

Those ready to buy and those who are thinking about buying – who should you appeal to on your website? If you guessed those who are ready to buy, you are wrong. Don’t feel bad, this is still the most common website strategy mistake. The truth is that those who are ready to buy are a […]

Financial planner marketing? Yes! It makes perfect sense.

Posted September 14, 2016November 29, 2017 Jeffery JamesPosted in Marketing

Financial planners and marketers are often put at opposite ends of the spectrum. They think about business in an entirely different light. Financial planners are analytical, methodical, and exact with their numerical values, while marketers are fluid, free, and more creative in their methods. Don’t put them in a box. Numbers are becoming a marketers best […]

3 questions every financial planner must ask before any marketing initiative

Posted September 9, 2016November 29, 2017 Jeffery JamesPosted in Marketing

We live in the information age, and it seems like the rate of change continues to accelerate. This acceleration poses a significant threat to effective marketing. I see financial planners and advisors jump on the latest trends before they get results from the last shiny marketing initiative. The worst part is that they often cannibalize […]

How to fix your email marketing and get more valuable subscriber information

Posted August 31, 2016November 29, 2017 Diane CodyPosted in Email Marketing, Marketing

Last week we talked about the importance of email targeting and ways to segment your audience to deliver more relevant content. So how do you go about acquiring the necessary information about your readers to start doing this? 1. Collect more audience data in the sign-up process The most direct way to collect the information […]