Spire2’s engagement began on February 1, 2020. When the pandemic hit, I expected our efforts to tank. The client’s business model made me think that our early success was going to be quickly erased because of Covid-19. To my surprise, the exact opposite happened. The lead generation strategy we launched in February has resulted in double-digit […]
Standing out in a sea of typical Safety clothing does not seem too exciting, and the thought of stuffing people’s inboxes with pictures of yellow vests and tacky clip art seems like a recipe for creating spam. Reliable asked us to develop an email marketing strategy, and we were up for the challenge. When reviewing […]
So far I have shared how important the role of email marketing has played in the history of Spire2, and I have shared why email is more valuable than other social media channels. But since 2007, there has been a long list of “experts” that have said email is a dying medium. Ever heard someone […]
As part of selling my previous agency, I signed a non-compete. With no income, three little kids, and one on the way, I needed a way to stay in touch with my network even if I could not work for them. During this time the U.S. government passed the CAN-SPAM Act (2003). Email marketing was a dirty […]
When you see an invitation to join an organization’s monthly email, what is your response? If the word “groan” came blazing across your mind, then I would suggest it is time to make some changes to your email marketing program. Is the monthly newsletter idea dead? Nope, but calling it a monthly newsletter or putting those words […]
Last week we talked about the importance of email targeting and ways to segment your audience to deliver more relevant content. So how do you go about acquiring the necessary information about your readers to start doing this? 1. Collect more audience data in the sign-up process The most direct way to collect the information […]
Email marketing is not an exact science. What works for some might not work for others. There are some things that are doomed to hurt everybody’s email marketing strategy. Here are three we still see committed with some regularity. 1. You call it a newsletter Including the word “newsletter” in your email subject lines decreases the […]
If every business could double their email list in the first quarter of the year, they would. Problem is there is no set formula to growing an email list that will work every single time. But often times with some analysis, there are small changes that can make a big impact. We noticed last year that the house list growth was stalled, […]
Have you ever gone to a business event to meet new people in your industry? You bring a few business cards, and you are excited to make new connections and friends. The day after the event you hit your inbox to discover you’ve been added to somoene’s email list. It is annoying because it breaks a social contract we […]
In a world cluttered with data and ads, so many emails go unread. According to a study by The Radicati Group Inc. from 2011-2015, the average number emails that one person sends and receives every day is 121. That’s a lot of emails… The solution to this problem which so many marketers and companies face, is personalization. […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work