In a world cluttered with data and ads, so many emails go unread. According to a study by The Radicati Group Inc. from 2011-2015, the average number emails that one person sends and receives every day is 121. That’s a lot of emails… The solution to this problem which so many marketers and companies face, is personalization. […]
Once an email marketing plan is set in motion, it’s easy to fall into habit and let some of the more minute details stagnate. Here’s what happened when we recently changed the “from” name in our client’s email campaign from the company name to the founder’s name. The open rate increased by 30% compared to […]
The latest estimates show that 53% of emails are being opened on a mobile device and this number is steadily rising. The major players in email marketing (such as Emma and MailChimp) all make it easy to create emails that perform well on mobile devices by offering customizable responsive templates. This means the email will […]
How many people open your email campaigns? When you first start an email marketing program, you are often quite enamored with the open rates. Seeing the results of your efforts in real time is always a thrill, but I often warn clients about the misleading nature of open rates. It is the most looked at […]
What we love about electronic communication (web development and email marketing) is that one gets real data on what is happening. If the strategy is working, it can be seen. If it is not working, the numbers don’t lie. The Downtown Wheaton Association is great to work with because they are open to new ideas, […]
Sharing has become an easy, yet powerful tool in marketing. Making your content easy to share is critical in the Facebook and Twitter reality we live in because when people share your content online, they are doing your marketing for you. By harnessing the power of share you can better reach more prospects and find […]
I was in a meeting the other day and someone said that email marketing doesn’t work. I responded quickly that I disagreed and that if his personal experience wasn’t good it was because he was not doing it correctly. I regretted being so cocky in my response, but consider some of the information I had […]
I got another one today – It was a hard copy newsletter from a local nonprofit. Eight pages filled with clip art, stretched type, lots of boxes and a whole wagon full of words. Straight from the desktop revolution of the 1980s. “We don’t need a designer; we can do it ourselves. We just bought […]
I often talk to clients about making their marketing more personal. Below is an excellent example of great email marketing. This is the email I received after subscribing to a newsletter: “Thank you for subscribing to my newsletter. I hope it works out well for you. Every newsletter contains instructions on how to unsubscribe, so […]
This is from my email newsletter and even though it is three years old, I still get requests on how to accomplish it. Email signatures are a zero-cost marketing tool. But why do most people use the signature file to include scary legal language or have nothing in their signature? The key is to create […]
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When more means more.
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Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
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Stop sending boring emails
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The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
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15. An exercise in gratitude
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