Once an email marketing plan is set in motion, it’s easy to fall into habit and let some of the more minute details stagnate. Here’s what happened when we recently changed the “from” name in our client’s email campaign from the company name to the founder’s name.
The open rate increased by 30% compared to the previous mailing.
The click-thru rate to the corresponding blog post increased by nearly 120%, the highest rate in five months.
Post views increased by 53% compared to the 8 month average, a 208% increase from the previous post.
Comments on the corresponding blog post increased 213% compared to the past 8 months. Compared to the previous post, they increased 1200%.
Social shares climbed 111%
Even if you’re not due for an email marketing overhaul, always be experimenting. Try a different time of day to send. Try A/B subject line testing. Add an image to a text-heavy email. Add a lightbox sign up form to a high traffic page. The results may surprise you.
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Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.
