Google claims well over 60% of search engine market share. And although many of Google’s ranking factors are private, they have made some public. Not only have they publicized them but also built tools to test the quality of your website.
The Tools
There are two main tools Google has built:
The Hunch
I was reading Barron’s and came across their top financial planners list. We work with many financial planners and I played a hunch that even the top financial planners would have woefully inadequate websites.
We ran the tests and visualized the data. The overall average score for all four factors as failing.
The Response
The typical response to such data is that their website is neither eCommerce nor a large lead-gen tool. While this certainly bears some weight, it misunderstands how people use web properties. Even if the conversion happens offline, one’s website is the first and primary location for learning about a person, company, and brand.
Malcolm Gladwell detailed in Blink that first impressions are made extremely, quickly, accurately, and immutably. And today, the large majority of first impressions are web impressions.
Get Your Free SEO Guide
We produced a free guide of the 17 SEO Myths You Should Leave behind in 2015. Downloading this guide will give you a better picture of the work we do at Spire2.
Download SEO Guide here
