Direct MailResults

What makes a successful direct mail appeal?

By | May 21, 2019

There are many components that make a year-end appeal successful — an engaged audience, a compelling story, an integrated approach, a motivating “ask” —  to name a few. Many of these pieces can’t readily be cultivated overnight, which makes it all the more fruitful when you’ve done the work and can put all the pieces into place.

The Transforming Center’s 2018 year-end appeal was one of these cases, built on the strategic efforts of several years, successfully exceeding the fundraising goal three-times over. Yep, you read that right – three times the goal!

direct mail appeal

For the past several years, Spire2 has worked with the Transforming Center to grow and maintain their list. And beyond that, we’ve helped them leverage audience segmentation and use variable data to deliver more relevant messages to existing and potential donors. This campaign used four different reply card messages based on the recipient’s level of involvement with the Transforming Center.

direct mail appeal reply card


Once the direct mail dropped, we coordinated several email campaigns which tied back into the messaging and visuals of the mailed campaign.


digital components of direct mail

Are you prepared to capture the attention of the next generation of donors?

Nonprofit branding is no longer an extravagance, but an integral part of accomplishing mission. Read about the biggest threat to the health of your nonprofit and learn what you can do about it. Written by branding expert Jeffery James, who has been helping nonprofits with branding and fundraising strategy for almost 30 years.


Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.