A case study of how Spire2 increased a client’s business 25% within months of launching a new website
Every business website should get results. The results can be measured in all kinds of ways, but a website should be impacting a business’s bottom line. I have spoken to people who causally state that their website doesn’t get results, but claim it doesn’t matter as they get referrals. On the occasion when I probe, I discover they usually experience frustration about spending time weeding out unqualified referrals. It is not hard to imagine that better prospects will lead to better results – I even have a client who points people to their site before they set up an initial consultation. So how did Spire2 create a site that increased revenues 25% for Andersonville Physical Therapy?
A plan to succeed
Pat Staszak came to Spire2 looking to build a stronger more cohesive brand. Before we were introduced, Pat Staszak had hired another firm to build their website, and even though she recognized it was the center of her marketing strategy, she was not ready to scrap the existing site. So along with building a more cohesive brand with standards to help employees execute, we implemented some band-aids to bring their old site into alignment with the brand standards. Our first engagement provided Pat confidence that her marketing efforts were aligned and created a strong foundation we would build on down the road.
Pat had been faithfully executing a good content strategy on her old site, and was well-placed in search engine results. In fact, her content was getting traffic from across the country. As a local business, this traffic did not seem like it helped her business (no one is going to travel far to visit a physical therapist), but it did provide two strong indicators. Google ranks a site by the quality of its content, and their national traffic positively impacted her local search rankings. It also provided confidence a new site would perform better when we eliminated the weaknesses of their old site.
Pat knew the website was an important marketing tool, but it was going to be expensive. When the time was right, we developed a budget and a timeline. We agreed on payment terms that helped her manage cash flow. A good website can be a large investment and we can apply creativity on how to pay. Another client recognized their site and their brand were not working. We got a new website up fast and helped them implement marketing strategies to support a more distinct brand. We spread the cost into a monthly budget, eliminating any big payments while giving them time for the new marketing to to bear fruit.
Stop wondering, start knowing
The only way to get different results is to do something different. If your site isn’t helping you, it is holding you back, and Spire2 can uncover a strategy that delivers results. What are you waiting for? Use our get started form or call Jeffery James during business hours at 630.923.5009 ext 700.