Social Media

Case Study: Squeezing more value from video content

By | December 12, 2018

Many non-profits hold fundraising events and produce a stirring video to show at their gala. After the event, the video gets dumped on a website site and rarely gets watched. The length of the video is usually the culprit – what is perfectly logical for an event is too long for a website.

At Spire2, we approach projects with the goal of maximizing the value. Could we create a great video for an event that also could create content for other communication channels? When we started brainstorming with CASA of DuPage, we told them we would create a great event video while building a library of content to enhance their social media presence and get more eyeballs on their gala video.

We teamed up with photographer and videographer Michael Hudson on this project. The full video serves as moving introduction to CASA’s mission and its local impact. It premiered at their 25th anniversary gala in November of 2018 and helped them break their fundraising goals. The best part is that we also delivered eleven clips they are using over the next year to engage people on social media and encourage them to join their Network of Hope.

Check out some of the shorter clips and the full video below.


Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.