direct mail

Rethinking direct mail in a digital age – super charge your next direct mail campaign

Posted Posted in Direct Mail, Fundraising

Direct mail is a tried-and-true method for engaging with your prospective and current donors. With less competition in people’s physical mailboxes, it has proved itself resilient in the midst of the explosion of digital communication. However, it requires investment, good list management and a growing list. And like any communication channel — it requires frequency. […]

laptop screen showing Comupumation's website

It is not about you.

Posted Posted in Marketing, Results, Websites

It is not enough to tell people what you do. Site visitors care about something much more important. Note: This case study highlights the importance of understanding what motivates people to act. After ten years Compumation recognized their website looked old, but they didn’t know where to begin. Since they were not making a strategic […]

Who killed your website?

Should your website deliver leads?

Posted Posted in Websites

I have had three conversations in the last month with people who aren’t receiving any leads from their sites. The shocking thing is that two of them were okay with these results. I am in the midst of designing a website for a successful business who never received leads from their current site. Generating leads […]

example of email marketing program

Stop sending boring emails

Posted Posted in Email Marketing

Standing out in a sea of typical Safety clothing does not seem too exciting, and the thought of stuffing people’s inboxes with pictures of yellow vests and tacky clip art seems like a recipe for creating spam. Reliable asked us to develop an email marketing strategy, and we were up for the challenge. When reviewing […]

week 15

15. An exercise in gratitude

Posted Posted in 15th Anniversary

When I started to consider how I would mark fifteen years of business ownership, I stumbled on this quote: “Gratitude makes sense of our past, brings peace for today, and creates a vision for tomorrow.” by Melody Beattie. Wow, just wow. Read that again. I will wait. Gratitude has been an important value at Spire2 […]