Over five years, Greenhouse Christian Co-School increased engaged admissions prospects by 44% by building an admissions system that learned, improved, and grew stronger each year. The Challenge When Greenhouse Christian Co-School approached us, the goal was straightforward: attract and nurture more qualified prospective families. Like many schools, admissions efforts existed, but they had developed organically […]
For the last four years, Cal’s Angels, a non-profit pediatric cancer foundation, has not used direct mail as part of their fundraising strategy. They hired Spire2 to help them re-engage this channel. Our multi-channel direct mail solution ensured that they would maximize their investment by increasing engagement in print and digital channels. We developed a […]
Being visible is just no longer enough. It’s all about leveraging attention. Non-profit fundraising is never easy, but the reality that non-profits are raising support from a smaller pool of donors who are giving more, is a reality that can’t be ignored. While I don’t have answers, what I do know is cultivating new donors […]
Many non-profit still produce newsletters, but are frustrated or resigned to getting mediocre results. Some people think print is not effective in fundraising, but in 2023 our 8-page direct mail appeals for the General Board of Global Ministries of the United Methodist Church on average generated 187% more than their standard letter-sized direct mail appeals. […]
Direct mail is a tried-and-true method for engaging with your prospective and current donors. With less competition in people’s physical mailboxes, it has proved itself resilient in the midst of the explosion of digital communication. However, it requires investment, good list management and a growing list. And like any communication channel — it requires frequency. […]
Spire2’s engagement began on February 1, 2020. When the pandemic hit, I expected our efforts to tank. The client’s business model made me think that our early success was going to be quickly erased because of Covid-19. To my surprise, the exact opposite happened. The lead generation strategy we launched in February has resulted in double-digit […]
It is not enough to tell people what you do. Site visitors care about something much more important. Note: This case study highlights the importance of understanding what motivates people to act. After ten years Compumation recognized their website looked old, but they didn’t know where to begin. Since they were not making a strategic […]
Doing the same thing – differently! This is not the end of the printed piece. Print pieces need to be evaluated and optimized for our digital world. I have been asked many times if it is wise to convert all printed communication to digital. The better question is what communication should I print? Print is still […]
A case study of how Spire2 increased a client’s business 25% within months of launching a new website Every business website should get results. The results can be measured in all kinds of ways, but a website should be impacting a business’s bottom line. I have spoken to people who causally state that their website doesn’t get […]
I have had three conversations in the last month with people who aren’t receiving any leads from their sites. The shocking thing is that two of them were okay with these results. I am in the midst of designing a website for a successful business who never received leads from their current site. Generating leads […]
Four Years of Steady Admissions Growth Through Continuous Refinement
Reigniting a Direct Mail Fundraising Strategy
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success