Category: Fundraising

image of direct mail appeal pieces

When more means more.

Posted Jeffery JamesPosted in Direct Mail, Fundraising

Many non-profit still produce newsletters, but are frustrated or resigned to getting mediocre results. Some people think print is not effective in fundraising, but in 2023 our 8-page direct mail appeals for the General Board of Global Ministries of the United Methodist Church on average generated 187% more than their standard letter-sized direct mail appeals. […]

Case Study: Increasing giving by 25% ($1.6 million) in just 12 months

Posted Diane CodyPosted in Direct Mail, Fundraising, Results

The Challenge UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries, sought to: Increase philanthropical giving and engagement Retain and upgrade existing donors Bolster the affinity of existing donors with shifting allegiances Cultivate new prospects and donors The Solution Spire2’s mission-driven, donor-centric monthly marketing campaigns: Showcased […]

direct mail

Rethinking direct mail in a digital age – super charge your next direct mail campaign

Posted Jeffery JamesPosted in Direct Mail, Fundraising

Direct mail is a tried-and-true method for engaging with your prospective and current donors. With less competition in people’s physical mailboxes, it has proved itself resilient in the midst of the explosion of digital communication. However, it requires investment, good list management and a growing list. And like any communication channel — it requires frequency. […]