Social Media Archives - Spire2 Communications, Inc.

Category: Social Media

Case Study: Squeezing more value from video content

Posted December 12, 2018January 23, 2019 Jeffery JamesPosted in Social Media

Many non-profits hold fundraising events and produce a stirring video to show at their gala. After the event, the video gets dumped on a website site and rarely gets watched. The length of the video is usually the culprit – what is perfectly logical for an event is too long for a website. At Spire2, […]

Building a strategic brand awareness campaign for a local non-profit

Posted June 29, 2018June 29, 2018 Jeffery JamesPosted in Results, Social Media

For Child Abuse Awareness Month, CASA of DuPage County wanted to think outside of the box. Spire2 developed a social media campaign that addressed strategic priorities while building awareness. The 2018 campaign not only delivered measurable results, it reached a very targeted group who care about kids the most — moms across DuPage County. Best […]

How to Grow Your Twitter Followers Organically

Posted June 1, 2016 Andrew CoffeyPosted in Marketing, Social Media

Twitter can be extremely useful to businesses’s communication plans but the prerequisite is having a good following. There are many offers out there essentially selling you more Twitter followers. But bragging about the size of your twitter following is not going to do much for your bottom line. With some hard work and a good […]

5 Quotes On How To Have More Effective Nonprofit Social Media

Posted February 10, 2016 Andrew CoffeyPosted in Social Media

For so many organizations, social media is a great tool to increase brand recognition, create opportunites and leads, and keep loyal customers and followers. Here are 5 quotes from some of the best professionals in the field of nonprofit social media. 1. Be Social “I wish that nonprofits would get that social media is social. So […]

Why saying no might be the key to the long-term success for your social media program

Posted August 14, 2013November 29, 2017 Jeffery JamesPosted in Marketing, Social Media

“Why would I want to like a Facebook Page for a plumber?” my wife commented after hearing the plumber’s on-hold message. “Because someone told them that they should have a Facebook page,” was my reply. The reason that most organizations say “like us on Facebook” and provide no reason why is because they can’t answer […]