For Child Abuse Awareness Month, CASA of DuPage County wanted to think outside of the box. Spire2 developed a social media campaign that addressed strategic priorities while building awareness. The 2018 campaign not only delivered measurable results, it reached a very targeted group who care about kids the most — moms across DuPage County. Best of all, it paved the way to do a significantly better job reaching the county next year.
The result: 87% of DuPage County communities participated in the campaign and grew CASA of DuPage County’s email list by 25% in just one month.