For the last four years, Cal’s Angels, a non-profit pediatric cancer foundation, has not used direct mail as part of their fundraising strategy. They hired Spire2 to help them re-engage this channel. Our multi-channel direct mail solution ensured that they would maximize their investment by increasing engagement in print and digital channels.
We developed a compelling direct mail appeal reintroducing donors and potential supporters to Cal’s Angels’ mission and outlining the urgency of investing in pediatric cancer research. The appeal featured the story of a radiant 5-year-old battling pediatric cancer and his family and how Cal’s Angels has impacted their difficult journey.
We used Cal’s Angels’ house list as a base and strategically purchased additional contact lists to engage potential new donors. We launched a complementary digital ad campaign targeting the direct mail recipients, which created multiple touch points to reinforce the appeal’s message. At the same time, we showed ads to people who looked just like their donors.
Digital costs continue to rise and the competition for viewers’ attention is increasing. Direct mail has much less competition and gets your donors’ attention. The ROI continues to be higher than other channels. If your organization has put direct mail on the back burner, we can help you re-engage your donors. By integrating direct mail appeals with digital campaigns, you can easily create a multi-channel approach that drives real results. Let’s talk about how we can help you revitalize your fundraising strategy. Connect with Jeffery James on LinkedIn, use our contact form or call Jeffery at 630.267.5009 ext 700.
