There is no shortage of bad news in the world. So when we worked with the Transforming Center to develop their mid-year fundraising campaign, we created an oversized zine to engage donors and prospects with a celebration of “Good Things”.
We first offered it with a gift of any size, with the goal of increasing the number of first-time donors. Read more about the surprises of this campaign in our case study.
We sent two different emails at the start of the campaign — one to invite prospects to give a gift of any size, and one to donors teasing the zine that would soon be mailed to them with an appeal for support.