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“Good Things” zine and fundraising campaign

By | July 22, 2024

There is no shortage of bad news in the world. So when we worked with the Transforming Center to develop their mid-year fundraising campaign, we created an oversized zine to engage donors and prospects with a celebration of “Good Things”.

We first offered it with a gift of any size, with the goal of increasing the number of first-time donors. Read more about the surprises of this campaign in our case study.

We sent two different emails at the start of the campaign — one to invite prospects to give a gift of any size, and one to donors teasing the zine that would soon be mailed to them with an appeal for support.

landing page for the campaign

outer envelope for zine

pile of “Good Things” zines

Open spread of the line showing the full page free poster and other articles

close up of art poster included inside

back of the zine

Read more in the case study

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.