There is no shortage of bad news in the world. So when we worked with the Transforming Center to develop their mid-year fundraising campaign, we created an oversized zine to engage donors and prospects with a celebration of “Good Things”. We first offered it with a gift of any size, with the goal of increasing […]
Medair is an international NGO based in Switzerland whose purpose is to relieve human suffering in some of the world’s most remote and devastated places. Medair approached Spire2 with the desire to grow support in the US. Their year-end appeal was a multi-channel campaign which included traditional direct mail with integrated digital marketing. Providing multiple […]
Christianity Today was not getting the response they desired from their appeals, and were looking for a fresh perspective on how they ask for support. Using a more thoughtful tactic, we engaged their audience with an intelligent approach that aligned with the audience they were trying to reach.
We have worked with Timothy Financial for over twenty-four years and rebuilt their site a number of times. The goal of this site was to continue to refine their message while maintaining their position as the leader in the fee-only financial planning field. They engaged Spire2 again because of our deep knowledge and understanding of […]
The Challenge UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries, sought to: Increase philanthropical giving and engagement Retain and upgrade existing donors Bolster the affinity of existing donors with shifting allegiances Cultivate new prospects and donors The Solution Spire2’s mission-driven, donor-centric monthly marketing campaigns: Showcased […]
Spire2’s monthly marketing campaigns for UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries leverage an omni-channel approach of traditional direct mail, email, digital ads and landing pages to increase donor engagement, and cultivate new prospects and donors. This month’s campaign focused on UMCOR’s disaster relief […]
The Wheaton Chamber of Commerce has a strong reputation for being a friendly business community and their board identified a unique positioning among local chambers — big enough to meet new people, but small enough to develop deeper business relationships. Executive Director, Kerry O’Brien wanted to strengthen their brand and asked Jeffery James of Spire2 to […]
Managing the many the credentials needed for a business website Managing the many logins and passwords necessary to participate on the internet can be downright painful. Unfortunately managing details for a business website is often a hot mess. Personnel changes, expired agency contracts, and the sheer volume of accounts to track often lead to lost […]
Reliable High Performance Products supplies companies, utilities and municipalities with the best safety gear and apparel. Their proprietary safety apparel management program makes it easy to provide the safest choices for employees. So how do you visually differentiate a brand in a field dominated by product photography that all looks the same? We chose to honor […]
There are many components that make a year-end appeal successful — an engaged audience, a compelling story, an integrated approach, a motivating “ask” — to name a few. Many of these pieces can’t readily be cultivated overnight, which makes it all the more fruitful when you’ve done the work and can put all the pieces […]
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big