Author: Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.
How to fix your email marketing and get more valuable subscriber information
Last week we talked about the importance of email targeting and ways to segment your audience to deliver more relevant content. So how do you go about acquiring the necessary information about your readers to start doing this? 1. Collect more audience data in the sign-up process The most direct way to collect the information […]
How to fix your email marketing and give people what they want
Recently my craft beer-connoisseur husband and I were at a large beer and wine store across town. We don’t frequent it too often but tend to stock up on the same thing when we’re there — a mixed selection of craft beer. So I was a bit surprised to find their rewards program (which tracks […]
Logo Help: Beyond the Logo
It can be tempting to plop your logo onto everything surrounding your business and call your branding efforts done. A strong logo is great, but there are so many more elements that go into a successful brand. Your brand is defined by the perceptions customers and potential customers have about your product or service. These […]
How we re-energized an email marketing plan with one tiny tweak
Once an email marketing plan is set in motion, it’s easy to fall into habit and let some of the more minute details stagnate. Here’s what happened when we recently changed the “from” name in our client’s email campaign from the company name to the founder’s name. The open rate increased by 30% compared to […]
Website Resources We Love
1. AddThis AddThis.com What started as a simple tool to add social sharing buttons to a site has grown into a one-stop shop for website marketing and conversion tools. To get started, simply insert a few lines of code into your website, and then you can control which tools you use from inside your AddThis.com […]
3 things you should consider when creating email campaigns in a mobile world
The latest estimates show that 53% of emails are being opened on a mobile device and this number is steadily rising. The major players in email marketing (such as Emma and MailChimp) all make it easy to create emails that perform well on mobile devices by offering customizable responsive templates. This means the email will […]
