After walking Brown Financial Advisory through Spire2’s brand road map process we developed a new identity and redeveloped their communication program. As part of the engagement, we developed a responsive website to help their prospects better understand what is unique about working with Brown Financial Advisory.
Instead of sending a Thanksgiving card, Spire2 proposed sending out a gift that would help Wheaton College alumni and supporters make Advent a more meaningful season, while keeping the college top-of-mind through the end-of-year giving season. The challenge was to make the piece look both appropriate at Thanksgiving and feel reminiscent of Christmas. A gold […]
The targeted segment for this direct mail appeal for the University of Illinois Chicago Library attended a university that was completely different than the university today—even the campus is visually unrecognizable. As important as the appeal message was, the first task was to reinforce that the work ethic of today’s students is the bridge that connects […]
Can you create a stunning, successful appeal for a small mailing (800) with a low budget? Yes! This solution used bright colored paper (Neenah Astrobrights) to give it lots of color and stand out in the recipient’s mailbox. In fact, the blue insert was simply photocopied on the colored paper, saving on printing costs while […]
Since 2009, we’ve been helping Insight Financial Group build their brand. The website has been a missing piece in creating a cohesive brand experience for prospects. Insight’s brand is built on making sure every experience is calming, straight-forward, approachable, caring and organized. The experience online had to align with all of these characteristics and deliver […]
Wallprotex is a manufacturer of wall protection products who wanted to penetrate the architectural market. They developed a presentation that architects could attend for continuing education—this would provide architects credits to retain their licensure with the American Institute of Architects (AIA). Even though the presentation content was solid and they had a designer develop a […]
Last week we talked about the importance of email targeting and ways to segment your audience to deliver more relevant content. So how do you go about acquiring the necessary information about your readers to start doing this? 1. Collect more audience data in the sign-up process The most direct way to collect the information […]
Recently my craft beer-connoisseur husband and I were at a large beer and wine store across town. We don’t frequent it too often but tend to stock up on the same thing when we’re there — a mixed selection of craft beer. So I was a bit surprised to find their rewards program (which tracks […]
It can be tempting to plop your logo onto everything surrounding your business and call your branding efforts done. A strong logo is great, but there are so many more elements that go into a successful brand. Your brand is defined by the perceptions customers and potential customers have about your product or service. These […]
Reigniting a Direct Mail Fundraising Strategy
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work