The targeted segment for this direct mail appeal for the University of Illinois Chicago Library attended a university that was completely different than the university today—even the campus is visually unrecognizable.
As important as the appeal message was, the first task was to reinforce that the work ethic of today’s students is the bridge that connects them to alumni.
Spire2 recognized that even though the client’s brief did not address it, communicating the library’s value in the internet age was a key message. The client loved the message so much, they reprinted it to use for additional communication outside of the campaign.
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.
