A two-part mailing to double fundraising response rates

By | October 3, 2016

Instead of sending a Thanksgiving card, Spire2 proposed sending out a gift that would help Wheaton College alumni and supporters make Advent a more meaningful season, while keeping the college top-of-mind through the end-of-year giving season. The challenge was to make the piece look both appropriate at Thanksgiving and feel reminiscent of Christmas.

Advent book cover

Title page spread and mailing components from the Wheaton College Advent book mailed at Thanksgiving to alumni and donors

A gold and purple color scheme gave the piece feel an elegant harvest look. It was well-received and the President’s office fielded many requests for additional copies.

The introduction spread from the Advent book and the Thanksgiving mailing components

Letter enclosed with the Wheaton College Advent/Thanksgiving mailing and a spread from the Wheaton College Advent book

We tweaked the color scheme and used the same elements for the year-end appeal to create a completely different feeling which still tied nicely with the book.

This campaign did more than perform – the response rate doubled from the previous year’s above average response rate.

The pieces included in the year-end fundraising appeal

Wheaton College has a strong commitment to it fundraising program and Spire2 has been using a consistent approach for a number of years. Ask us how we can help you improve your response rate and we will happily share what made this package perform so well.


Enclosures from the Christmas year-end appeal

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.