Instead of sending a Thanksgiving card, Spire2 proposed sending out a gift that would help Wheaton College alumni and supporters make Advent a more meaningful season, while keeping the college top-of-mind through the end-of-year giving season. The challenge was to make the piece look both appropriate at Thanksgiving and feel reminiscent of Christmas.
A gold and purple color scheme gave the piece feel an elegant harvest look. It was well-received and the President’s office fielded many requests for additional copies.
We tweaked the color scheme and used the same elements for the year-end appeal to create a completely different feeling which still tied nicely with the book.
This campaign did more than perform – the response rate doubled from the previous year’s above average response rate.
Wheaton College has a strong commitment to it fundraising program and Spire2 has been using a consistent approach for a number of years. Ask us how we can help you improve your response rate and we will happily share what made this package perform so well.
