The Challenge
UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries, sought to:
- Increase philanthropical giving and engagement
- Retain and upgrade existing donors
- Bolster the affinity of existing donors with shifting allegiances
- Cultivate new prospects and donors
The Solution
Spire2’s mission-driven, donor-centric monthly marketing campaigns:
- Showcased the tangible impact of donor investment
- Illuminated current and future need
- Deepened donors’ emotional investment through human-interest narrative
- Leveraged organizations’ proven track records and historical footprints
The Strategy
Using the latest technology and innovation, our omni-channel approach leveraged:
- Traditional Direct Mail
- Web-based Landing Pages
- Facebook and Instagram Ads
- Google Ad Network
The Success
In 12 months, Spire2:
- Increased giving by 25% ($1.6m)
- Generated 6,780 First-Time Donors
- Converted 5,400 Lapsed Donors
- Increased Monthly Donors by 78%
“Generating thousands of brand-new leads cost-effectively is a fundraiser’s dream. Spire2’s omni-channel strategy has not only dramatically increased our giving revenue, but it has also helped us identify new prospects with high affinity for our organization’s mission.”
—T.F., Director of Fund Development,
Global Ministries and the United Methodist Committee on Relief (UMCOR)
Take a look at more of the campaign pieces
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.
