Direct MailFundraisingResults

Case Study: Increasing giving by 25% ($1.6 million) in just 12 months

By | April 13, 2021

The Challenge

UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries, sought to:

  • Increase philanthropical giving and engagement
  • Retain and upgrade existing donors
  • Bolster the affinity of existing donors with shifting allegiances
  • Cultivate new prospects and donors

The Solution

Spire2’s mission-driven, donor-centric monthly marketing campaigns:

  • Showcased the tangible impact of donor investment
  • Illuminated current and future need
  • Deepened donors’ emotional investment through human-interest narrative
  • Leveraged organizations’ proven track records and historical footprints

laptop showing campaign ad on Facebook and smart phone with campaign's email on screen. Campaign images show collage of disaster image with the question "What is the one thing that is same for every disaster?"

The Strategy

Using the latest technology and innovation, our omni-channel approach leveraged:  

  • Traditional Direct Mail 
  • Email
  • Web-based Landing Pages
  • Facebook and Instagram Ads
  • Google Ad Network

The Success

In 12 months, Spire2:

  • Increased giving by 25% ($1.6m)
  • Generated 6,780 First-Time Donors
  • Converted 5,400 Lapsed Donors
  • Increased Monthly Donors by 78%

“Generating thousands of brand-new leads cost-effectively is a fundraiser’s dream. Spire2’s omni-channel strategy has not only dramatically increased our giving revenue, but it has also helped us identify new prospects with high affinity for our organization’s mission.”
—T.F., Director of Fund Development,
Global Ministries and the United Methodist Committee on Relief (UMCOR)

Take a look at more of the campaign pieces

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.