Spire2’s monthly marketing campaigns for UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries leverage an omni-channel approach of traditional direct mail, email, digital ads and landing pages to increase donor engagement, and cultivate new prospects and donors. This month’s campaign focused on UMCOR’s disaster relief efforts, and featured an 8-page newsletter which showcased the tangible impact of donor investment and shared human-focused stories to deepen the readers’ emotional connection to the mission.
Read more about the goals and successes of this program in a case study.
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.
