Omni-channel strategy to dramatically increase giving revenue

By | April 12, 2021

Spire2’s monthly marketing campaigns for UMCOR, the humanitarian relief and development arm of the United Methodist Church, and its parent organization, Global Ministries leverage an omni-channel approach of traditional direct mail, email, digital ads and landing pages to increase donor engagement, and cultivate new prospects and donors. This month’s campaign focused on UMCOR’s disaster relief efforts, and featured an 8-page newsletter which showcased the tangible impact of donor investment and shared human-focused stories to deepen the readers’ emotional connection to the mission.

Read more about the goals and successes of this program in a case study.


outer envelope with black and white collage of natural disasters and an exhausted medical professional. Headline reads "Why are disasters considered an "Act of God"? Discover the answer that fuels our mission inside."
assortment of different media pieces
digital ads featuring collage of black and white disaster photos and exhausted doctor with text reading "What's the one thing that is the same for every disaster?"

laptop showing campaign ad on Facebook and smart phone with campaign's email on screen. Campaign images show collage of disaster image with the question "What is the one thing that is same for every disaster?"

Read case study

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.