Multichannel Direct Mail
It is possible to reach new prospects (who look like your donors) and improve response rates while mailing your current house list.
It is obvious that sending direct mail and at the same time using other channels to send the same messaging will increase awareness and response rates. Executing this well is a challenge for most non-profits, and reaching new prospective donors who look like your current donors is much more complicated.
Who has time to manage a digital ad campaign at the same time you are managing a direct mailing program? Sure you can send some emails, but who is going to get Instagram and Facebook ads along with ads across Google’s digital ad network – all timed with your campaign? Who is going to make sure they are getting in front of people who look like your current donors? Is anyone collecting leads from these ads?
With Spire2 you don’t need to do any extra work. Our technology partner provides the system to make it seamless, and it is all based on your mailing list which you already have!
We are taking direct mail (which is one touch point) and creating multiple additional touch points through digital channels. We surround your list which increases response rates.”
Jeffery James
Spire2 can help you run a direct mail program that gets a better return on your investment
It’s all about results. We have over 20 years of experience in fundraising direct mail for small and large non profits. We understand the psychology of direct mail, and with MultiChannel Direct Mail we’ve been getting some incredible results year after year.
Along with creative that gets people to open your appeals, we deliver digital ads to a portion of your list and show those ads to people who look just like your donors. Getting you message in front of your list multiple times. It is not complicated for you – your digital ads are delivered for a flat fee based on your list size – adding only about 10% to your mailing costs.
The best part is that it automatically shows digital ads to individuals who look like your audience, giving you the ability to turn your direct mail campaign into a lead generation program. Through the magic of Google we can provide you leads that you can invite to become donors.”
Jeffery James
Want to know more?
Connect with Jeffery James on LinkedIn or use our contact form. We love people who are not interested in a slick sales presentation, but want to work with people who create direct mail that not only raises money, but champions the mission of their organization.
