It can be tempting to plop your logo onto everything surrounding your business and call your branding efforts done. A strong logo is great, but there are so many more elements that go into a successful brand. Your brand is defined by the perceptions customers and potential customers have about your product or service. These […]
Once an email marketing plan is set in motion, it’s easy to fall into habit and let some of the more minute details stagnate. Here’s what happened when we recently changed the “from” name in our client’s email campaign from the company name to the founder’s name. The open rate increased by 30% compared to […]
1. AddThis AddThis.com What started as a simple tool to add social sharing buttons to a site has grown into a one-stop shop for website marketing and conversion tools. To get started, simply insert a few lines of code into your website, and then you can control which tools you use from inside your AddThis.com […]
The latest estimates show that 53% of emails are being opened on a mobile device and this number is steadily rising. The major players in email marketing (such as Emma and MailChimp) all make it easy to create emails that perform well on mobile devices by offering customizable responsive templates. This means the email will […]
Four Years of Steady Admissions Growth Through Continuous Refinement
Reigniting a Direct Mail Fundraising Strategy
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success