Author: Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.
Marketing strategy for financial planning firm
This boutique firm asked us to improve their marketing. Our strategy included redesigning their brand, developing videos and creating an online experience that is unique. To help the group stand out among other “fee-only” advisors, we developed a fee calculator. This calculator gives potential clients a better understanding of what they may be paying based […]
Website design for financial advisory group
Timothy Financial Counsel’s website had been serving them well for years. But they knew they wanted a refresh and we were faced with the following question: How do you improve a site that is working just fine? We simplified the design to better highlight their unique position in the financial planning industry. We also added interactive […]
Integrated event marketing for national leadership summit
When the Transforming Center asked us to expand the marketing for their annual Discernment Summit, we recommended a standalone website for this annual regional event. Years past had included the summit information on the organization’s main website. A standalone site allowed us to better present event information, and align the event’s unique visual brand across […]
Complete branding and identity design for financial advisory
After walking Brown Financial Advisory through Spire2’s brand road map process we developed a new identity and redeveloped their communication program. As part of the engagement, we developed a responsive website to help their prospects better understand what is unique about working with Brown Financial Advisory.
A two-part mailing to double fundraising response rates
Instead of sending a Thanksgiving card, Spire2 proposed sending out a gift that would help Wheaton College alumni and supporters make Advent a more meaningful season, while keeping the college top-of-mind through the end-of-year giving season. The challenge was to make the piece look both appropriate at Thanksgiving and feel reminiscent of Christmas. A gold […]
A direct mail appeal to bridge generations of alumni
The targeted segment for this direct mail appeal for the University of Illinois Chicago Library attended a university that was completely different than the university today—even the campus is visually unrecognizable. As important as the appeal message was, the first task was to reinforce that the work ethic of today’s students is the bridge that connects […]
Low budget fundraising appeal with a high return
Can you create a stunning, successful appeal for a small mailing (800) with a low budget? Yes! This solution used bright colored paper (Neenah Astrobrights) to give it lots of color and stand out in the recipient’s mailbox. In fact, the blue insert was simply photocopied on the colored paper, saving on printing costs while […]
The final piece for a cohesive brand experience
Since 2009, we’ve been helping Insight Financial Group build their brand. The website has been a missing piece in creating a cohesive brand experience for prospects. Insight’s brand is built on making sure every experience is calming, straight-forward, approachable, caring and organized. The experience online had to align with all of these characteristics and deliver […]
A presentation design to break into a new market
Wallprotex is a manufacturer of wall protection products who wanted to penetrate the architectural market. They developed a presentation that architects could attend for continuing education—this would provide architects credits to retain their licensure with the American Institute of Architects (AIA). Even though the presentation content was solid and they had a designer develop a […]
