A website in celebration of hard work

By | June 7, 2019

Reliable High Performance Products supplies companies, utilities and municipalities with the best safety gear and apparel. Their proprietary safety apparel management program makes it easy to provide the safest choices for employees.

So how do you visually differentiate a brand in a field dominated by product photography that all looks the same? We chose to honor the worker, featured here in a custom WPA-era style illustration by Steve Forney, evoking nostalgia and celebrating the virtue of hard work. The viewer is looking up at the worker in hero pose as he prepares to work.

homepage of website featuring custom illustration of worker

Mobile views of website

We developed a series of custom icons to illustrate Reliable’s offerings and story.

icons of safety gear and apparel sold by Reliable High Performance Products

before and after of website redesign

rendering of website's leadership page and our story page on featuring a timeline

tablet view of website

Diane Cody
Diane Cody
Diane joined the Spire2 team as a graphic designer in 2010. She loves to solve problems through design and is passionate about building marketing campaigns that perform across all platforms.