Reliable High Performance Products supplies companies, utilities and municipalities with the best safety gear and apparel. Their proprietary safety apparel management program makes it easy to provide the safest choices for employees.
So how do you visually differentiate a brand in a field dominated by product photography that all looks the same? We chose to honor the worker, featured here in a custom WPA-era style illustration by Steve Forney, evoking nostalgia and celebrating the virtue of hard work. The viewer is looking up at the worker in hero pose as he prepares to work.
We developed a series of custom icons to illustrate Reliable’s offerings and story.