Google claims well over 60% of search engine market share. And although many of Google’s ranking factors are private, they have made some public. Not only have they publicized them but also built tools to test the quality of your website. The Tools There are two main tools Google has built: PageSpeed Insights Mobile-Friendly Test […]
A month ago I was working on a brand assessment for a large non-profit. In order to gain clarity and direction I made a list of all the websites I visited everyday. First, I wrote all the websites I visit every day. Then I wrote in one or two words what those sites are. Finally, […]
Digital marketing has changed a lot. Surprisingly, it has not changed the effectiveness of direct mail. There is simply no substitute for holding a piece of mail, feeling its texture, and opening the folds to discover. Just for fun, we have put together some infographics to illustrate the data that demonstrates that direct mail is […]
In the beginning, the web was was for information transfer. In large part because those were the constraints of the technology. Although our technology has wildly advanced, our conception of the purpose of the web has not changed in the minds of many. “A website is where you tell people about your brand” many will […]
Six Flags revenue in 2013: 1.1 Billion. Disney World revenue in 2013: 2.2 Billion. Why Disney Wins As with any interpretation of data there are multiple reasons. But one of them is that Disney World has created a world, a narrative. When you go there, you are not going for a single ride or multiple […]
Content Marketing is at this point an old buzz-word. The importance of content production is old hat. Many marketers, however, do not see the traffic or conversions promised by such production. Mere content does not by itself attract attention. Content must have the following properties: Quality Specificity Seriality Consistency Visual 1—Quality Blah, blah. We know. […]
What do these have in common: YouTube is the second largest search engine in the world At the end of last year, Instagram surpassed Twitter in number of users In web design, the hero image (and its various permutations) have dominated the landscape Visual cognition and communication are quickly wriggling their way into into the […]
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big