Email MarketingResults

It is all about the numbers

By | May 13, 2011


What we love about electronic communication (web development and email marketing) is that one gets real data on what is happening. If the strategy is working, it can be seen. If it is not working, the numbers don’t lie. The Downtown Wheaton Association is great to work with because they are open to new ideas, they trust Spire2, and have been committed for the long haul. We were more than pleased when they asked us to provide them the numbers for their annual meeting. If you hear a horn tooting in the background while reading, we apologize.

  • Downtown Wheaton Association’s website traffic increased 37% over the last year (20,000 eyeballs).

The Shoppers’ Club email marketing program continues to flourish:

  • The last 5 campaigns had an average open rate of 52% (national average open rate is 19%).
  • Membership in the club has grown 190% in the past year.
  • Merchant participation increased with more than 27 merchants making submissions.

So how did we get these results? There are no shortcuts. It takes, time, effort and creativity. Growing a good list is hard work, but if one takes the time, it will deliver the results. Are we totally satisfied? Nope. I want better results. We are working on some ideas to bring more attention to all the good things that are going on in Downtown Wheaton. Stay tuned.

So are you getting the inside scoop on what is going on in Downtown Wheaton? Are you getting exclusive deals and offers from local businesses? Join the Downtown Wheaton Shoppers’ Club right now!


Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.