Email Marketing

Creating an Outlook Signature

By | August 15, 2009

This is from my email newsletter and even though it is three years old, I still get requests on how to accomplish it.

Email signatures are a zero-cost marketing tool. But why do most people use the signature file to include scary legal language or have nothing in their signature?

The key is to create a graphic signature that won’t become an attachment to your email because attachments should be just that, an attachment of a file you are sending, not an image in your signature.

Keep your signature short and simple, but tell something more about the company; inspire people with something thought-provoking, or highlight a service or offer. A signature with contact information is the minimum.

Follow the steps below to insert an image without it becoming an attachment to your email.

Note: This works in Outlook Express 6 for Windows. I am guessing the full version would be the same, but I make no guarantees with a Microsoft product.

  1. Right click and select “Save Target As” to download the HTML sample file and open in Notebook or a text editor program.
  2. Download the diagram (PDF) showing you the three text edits to make to the HTML file. Follow the directions and save the file on your computer.
  3. In Outlook Express under “Tools” select “Options.”
  4. Select the tab labeled “Signatures,” then select “New.” Under “Edit Signature” select “File” and browse to the location of the HTML file you have edited and saved.
  5. Select the tab labeled “Send.” Make sure “HTML” is checked under “Mail Sending Format,” then select “HTML Settings” and make sure “Send picture with messages” is unchecked.
  6. Select “OK” at the bottom and you are set.


Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.