Email Marketing

3 Ways to Personalize Your Email Marketing Strategy

By | February 10, 2016


In a world cluttered with data and ads, so many emails go unread. According to a study by The Radicati Group Inc. from 2011-2015, the average number emails that one person sends and receives every day is 121. That’s a lot of emails…

The solution to this problem which so many marketers and companies face, is personalization. Studies show that personalized emails dramatically improve open rates, and 94% of businesses say that personalization is critical to their success. Here are three ways to better personalize your email marketing strategy and make sure that the emails you send are open and read.

1. Send your emails from a personal name

Instead of sending emails from your business, send it from someone on the marketing team. People are much more likely to open an email that is from a particular person.

And in the signature of the email, put the person’s name and their picture. Adding a face to a name builds trust with your audience and helps your emails feel more personalized.

Here is what happened when we re-energized an email-marketing plan with this same advice!

 2. Personalize your subject line and content

Put yourself in the shoes of one receiving your business’s emails, and ask yourself a few questions. What in the subject line would make me want to open this email? And if I opened this email, would I want to read it?

So many marketers and businesses get stuck in their own needs and desires that they miss out on the most important question of email marketing: what does the customer need? Once you’ve identified that need, fill the subject line and the email with content that your audience wants.

 3. Think of your business as a personality

Its important to remember that personalization is not about getting personal with your subscribers. It’s injecting personality into your emails and presenting the information you need them to have and showing your companies spirit and values.

Use language your audience would use, and answer the questions they would ask. Your emails should be should be a conversation with your subscribers and customers.

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Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.