Recently my craft beer-connoisseur husband and I were at a large beer and wine store across town. We don’t frequent it too often but tend to stock up on the same thing when we’re there — a mixed selection of craft beer. So I was a bit surprised to find their rewards program (which tracks […]

In my years of helping businesses with branding and marketing strategy, I have often helped people promote events. I am generally brought in after the decision is made to hold an event, and I often try to discourage people from hosting events because of one or all of the potential dangers that exist in event marketing. The following are my […]

A client called this week and told me he was in town and wanted to stop by. He shared how dramatically his business has grown. His updated brand and new website went live six months ago, and he has hired more staff and is still turning away business. I have been tracking his online results, but he […]

The average email list churns by about 30% annually. So unless you are growing your list by 30% annually, your list is likely shrinking. Sorry, not exactly good news. If your email marketing strategy is important to your business, what new things are you trying to make sure your list is growing? Example from the trenches […]

Website building options are growing at an exponential rate. The good news is there are now a plethora options – many of them offering beautiful sites for a low monthly price.  The bad news is there about a billion options and building a website is more like putting together a 1000 piece puzzle with no picture. Many organizations believe that minimizing the budget […]

If you’ve ever been in the nonprofit for any length of time, you’ve probably heard at least one or more of these sayings. They are often said with the best intentions, but they end up feeling like you been hit with a bucket of cold water. “We’ll just do what we did last year.” It’s […]