Within nonprofit organizations, the board of directors plays an important role in the success of a non-profit. For the director of fundraising, a healthy relationship with the board is an important indicator of job success. The board of a non-profit is full of wise leaders, but the director of fundraising needs to be in control of […]
Behind any effective inbound marketing strategy is great content. Content is the foundation on which you communicate and engage with your audience, customers and leads. But so often, you can hit a wall when you’re creating content, and you need some help getting started. We’ve narrowed down just a few tips that help us when […]
Email marketing is not an exact science. What works for some might not work for others. There are some things that are doomed to hurt everybody’s email marketing strategy. Here are three we still see committed with some regularity. 1. You call it a newsletter Including the word “newsletter” in your email subject lines decreases the […]
There is no way around it. Asking for money is hard work. Crafting a powerful appeal, gathering lists, managing the process takes real energy. Then the day comes when you drop it in the mail. For non-profits this stage often requires a lot of emotional energy and a bit of angst. Will people respond? Will […]
It is an honest question. Especially when there is so much competition and it doesn’t seem like there is a chance in the world that you will get a lot of people reading your blog. The truth: While it is unrealistic that someone will come to your blog read a post and become a customer, […]
Nonprofits do execute poor online communication, and there are a variety of myths that lead to spotty work. Spire2 (a nonprofit marketing agency) is here to dispel these myths because we believe a solid communication strategy can take your nonprofit organization to the next level. 1. “Our organization isn’t ready for inbound marketing.” If your nonprofit organization has […]
Twitter can be extremely useful to businesses’s communication plans but the prerequisite is having a good following. There are many offers out there essentially selling you more Twitter followers. But bragging about the size of your twitter following is not going to do much for your bottom line. With some hard work and a good […]
With the weather getting warmer and summer upon us, it’s time to think about how to improve your inbound marketing and sales practices and efforts. 1. Revise your buyer personas to improve inbound sales. One of the keys to inbound marketing is delevoping your buyer personas, and the beginning summer is a perfect season to […]
If there is one rule that makes marketing successful, it’s hard work and perseverance. This is true for conventional and traditional marketing just as much as it is for inbound marketing. In order for inbound marketing to succeed, it requires persistence, and most importantly: time. Inbound methodology is different than traditional marketing and it’s an investment. It’s not […]
No one would judge a for-profit company for spending money on advertising, financial resources to hire the best employees, or investing in the good equipment. These are all points that wise investors look for when seeking out companies that have a good potential to grow. They know that prosperous businesses require a big investment in operations. If this is […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work