Nonprofits do execute poor online communication, and there are a variety of myths that lead to spotty work. Spire2 (a nonprofit marketing agency) is here to dispel these myths because we believe a solid communication strategy can take your nonprofit organization to the next level.
1. “Our organization isn’t ready for inbound marketing.”
If your nonprofit organization has a website and has ever sent an email, then you’re ready for inbound marketing. Inbound marketing is about putting these functions together so that there is synergy and data sharing. Over the long haul this will make your communication more efficient and reduce the random strategies that often plague non-profit organizations.
Here are a two things that will make your inbound marketing more effective:
- Getting everyone onboard with what inbound marketing non-profit means. This means regularly optimizing your website, blogging, posting on social media, and sending personalized emails.
- Defining your communication goals. Inbound is goal focused because it harnesses the data to paint an online story of your online activity.
2. “The majority of our donors don’t visit our website.”
It is time to change this. It is time to engage, inspire and delight visitors with the work you are doing instead of being an online brochure.
There’s a lot of evidence to show that no matter your age demographic, online marketing is a key tool in order to reach a wide populous of donors. Inbound marketing will help you speak effectively to the right audience
StayClassy sampled 50,000 of their online fundraisers and found 29% of social media users are between the ages of 45 and 64, and fundraisers who are 40 years of age or older give more on average than fundraisers between 20 and 40 years old.
3. “We should only spend money on our mission, not marketing technology.”
It is time to think differently about your communication. Think of it as being part of your mission instead of just communicating about your mission. This is subtle, but it is the key to build some authentic communication that drives results.
Investing in inbound technology positions you to stay on top of how people connect and behave. I can’t think of more important factors for long term stability.
Learn about how inbound can help you create smart marketing goals, and download our free template to help get you started!