Sometimes search engine optimization (SEO) can feel like an ocean, and you’re drowning in it. Where do you start? How do you make it work?
Well if you haven’t read our SEO 101 guide then click here, it will help you understand the basics of SEO and how to utilize it. But if you’ve grasped the basic concepts and now you want know some tricks of the trade, then keep reading.
Now what?
So you have some great keywords, but you don’t know where to put them! Here are some best practices for putting keywords into your blog and website so that Google can find them easily.
- The Title
Make sure you put your keyword into the title of your blog post or article, and make sure that your title is somewhere close to 65-70 characters. Each page shoudl have a unique title - The URL
Search engine crawlers will go to the URL first when looking for keywords so make sure your longtail keyword is in the URL of your blog post or page. - Meta Description
When someone uses a search engine it pull the meta description to give more details about your page and crawlers look at the meta descriptions of your pages so put your keywords into them. Make sure that your meta description is no more than 160 characters. - Body Text
This one may be obvious, but make sure that the actual content and the body of what you’re talking about contains the keywords. Don’t over saturate the content with them, but make sure you reference them a few times so that when the crawlers go through the page they get the gist of what it’s about. - Image Names
It’s important that your posts and pages have images, but make sure that you put the keywords into the image descriptions and names. For example, ‘how-to-buy-a-car.jpg’ is better than ‘0001.jpg.’
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