I am sitting in Starbucks to try to get away from the office and write this post. When I logged into the internet, an interesting article popped up on Starbucks internet home page and within a minute I found myself on Amazon looking at phone cases for my wife’s phone. A couple of notifications on […]
What do these have in common: YouTube is the second largest search engine in the world At the end of last year, Instagram surpassed Twitter in number of users In web design, the hero image (and its various permutations) have dominated the landscape Visual cognition and communication are quickly wriggling their way into into the […]
“Why would I want to like a Facebook Page for a plumber?” my wife commented after hearing the plumber’s on-hold message. “Because someone told them that they should have a Facebook page,” was my reply. The reason that most organizations say “like us on Facebook” and provide no reason why is because they can’t answer […]
If someone can visit your homepage and without too much trouble find your phone number, click it, and the phone pops up a message offering to dial it, you have a mobile website. If you can click on the address and it pulls it up on a map, you might have all you need. The […]
Over the last year we have launched and are monitoring a client’s social media program (Facebook and Twitter). I recently took time to review stats on a variety of metrics we monitor outside of social media (email signups, program applications, and web traffic). The existing metrics have all been growing even though we have not […]
Feeling anxious about not having the right tagline? I have two words for you: “Stop it”. In this hilarious skit from Bob Newhart he gives his advice straight up. I sometimes feel like doing the same when I talk to small businesses and they bring up the topic of taglines. In the scheme of marketing […]
I have been asked a couple of times recently on tips for writing blogs for nonprofits. Thirteen doesn’t seem like the best number, but I am not superstitious, so here they are: Make it personal. Pretend that you are writing an email to a friend. Your tone and manner should be friendly and not “corporate […]
It is an exciting time. How people communicate and connect, not to mention any ever-changing landscape of communication tools, forces a marketer to constantly challenge assumptions about communication. To stay current I listen to podcasts, read books (yep, started reading on an iPad this year), and monitor blogs and feeds. My clients depend on me […]
I just finished another article about an entrepreneur who has built a flourishing business on Twitter. This individual started tweeting before her website was even working, and she has been been amazingly successful. She gushes about how great social media has been. Sounds too good to be true? I can verify her success. I have […]
I am a big fan of electronic communication, and I believe it is the center of an organization’s brand. When consulting on web development projects, I have recommended that organizations consider how the online world interacts with the execution of their mission instead of thinking about their website as a place to communicate what they […]
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13. The inner critic and business success
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