The world is ending and other problems created by mobile browsing

By | June 19, 2013

If someone can visit your homepage and without too much trouble find your phone number, click it, and the phone pops up a message offering to dial it, you have a mobile website. If you can click on the address and it pulls it up on a map, you might have all you need. The reality is visitors might only want to do these two things from their mobile phone. I can assure you visitors don’t want to access your whole site and spend tons of time on your site (don’t forget the mobile in mobile browsing). In most cases, only if you are already thinking of redeveloping your site would I recommend that you develop a responsive site (meaning that your site responds to the size of browser being used).

What is a mobile site?

The reality is that a mobile website is just a really small screen size (tablets and smart phones). Creating a mobile site is really not complicated. The reality is that it can be as easy as adding a couple of very simply designed pages to your current site. An alternate home page can be developed and a bit of code added on a your current home page to direct traffic to the mobile home page when they are viewing from a mobile device.

Some simple advice to develop your mobile strategy

I am about to use a scary word, so brace yourself. Holding on? Alright. Be creative! Instead of thinking of a mobile site as a problem, think of it as an opportunity to surprise, engage and shine. Here is an opportunity to provide a brand experience. What can you you do to surprise, engage, or otherwise shine when your target market connects with you on a mobile device? Do it, and make sure with one click they can map your location, call you and visit your full site and you will have created a great brand experience and saved the world!

And the world thanks you!

Want help with your mobile strategy? Whether we developed your site or not, we would love to talk to you. Give Jeffery James a call at 630.923.5009.

Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.