Spire2 was nominated for the Wheaton Chamber of Commerces 2011 Gammon Awards for the work we did for the Downtown Wheaton Association. As part of our Spire2’s redevelopment of www.downtownwheaton.com Spire2 recommended that the association start an email marketing program. Spire2 created the Downtown Wheaton Shoppers’ Club program. This free club with a monthly newsletter […]
It is an exciting time. How people communicate and connect, not to mention any ever-changing landscape of communication tools, forces a marketer to constantly challenge assumptions about communication. To stay current I listen to podcasts, read books (yep, started reading on an iPad this year), and monitor blogs and feeds. My clients depend on me […]
Spire2 is out to prove that promotion doesn’t have to cost a lot. We created little cards (check out moo.com) and sent out Valentine’s greetings to prospects and customers. I texted a bunch of these to my wife from the list we gathered at the office and the overall effect was positive. So I am […]
I spoke to Cheryl, my contact at Community School of the Arts (CSA). She called with a question and casually shared with me some news. A whopping 40% of their new students came through the new website this fall. At their teachers’ retreat the director shared that many community art schools are letting teachers go […]
The Downtown Wheaton Association’s new website is now live. Right now if you visit the site and sign up for the Downtown Wheaton Shoppers’ Club, you will be entered into a drawing to win a $100 gift certificate to shop in downtown Wheaton. You can now easily find out about events and happenings in downtown […]
Spire2 started the engagement with Community School (CSA) of the arts looking at all of their marketing to build a strategy around helping CSA engage more visitors to take action instead of just providing information. Very early results have been strong. People are taking the small steps, giving CSA the opportunity to nurture leads instead […]
Jeffery James will speak at the Wheaton Chamber’s May Women in Business Luncheon on May 7th. The talk is titled, “Healthy Online Marketing Results Start With the Right Ingredients.” Learn more and register today.
Blatant self promotion? I agree, but I get giddy when clients share information like that. This is not a month’s revenue but a whole year’s increase. So who is the lucky non profit? Well, you will have to ask. Well I won’t promise anyone the same results, but I do believe that my process for […]
Leadership Resources International has hired Spire2 to execute a brand review and create an electronic communication plan. We are thrilled to use our experience in branding and electronic communication to help Leadership Resources develop a strategy that aligns what they are doing as a ministry to how they are using electronic communication.
The Downtown Wheaton Association hired Spire2 to develop and launch a new online strategy to promote the downtown business district. We are excited about the opportunity to partner with the association get better results from their online presence.
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Logins and passwords, credentials, oh my!
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Should your website deliver leads?
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15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big