It is an exciting time. How people communicate and connect, not to mention any ever-changing landscape of communication tools, forces a marketer to constantly challenge assumptions about communication.
To stay current I listen to podcasts, read books (yep, started reading on an iPad this year), and monitor blogs and feeds. My clients depend on me to weed through the ocean of marketing options to decipher how best to use print and electronic communication to reach prospects, donors, and customers.
I share insights, ideas, and inspiration here and through my quarterly email Inspire. If you have never received Spire2’s Inspire, it’s because I only send it to those who give me permission (I practice what I preach about permission marketing).
To start 2011, I am entering all Inspire subscribers into a drawing for a $100 gift card to Amazon. My way to encourage you to grow and learn. That will almost buy you a Kindle or make a dent in your book wish list. The way to win is to add yourself to sign up to receive Inspire.
My big advice for 2011 is the same as 2010 — Build your house list. Mass marketing is dying quicker than you think. If you aren’t actively building and communicating with your own house list, you are effectively shrinking your market.
Happy New Year!
