When it comes to marketing your business, the most challenging task is to take people who are thinking about your product or services and convincing them to convert into customers. It’s a simple formula — convert prospects into customers, but it’s really anything but simple.
Sometimes the hardest part of marketing is to look at your business from the perspective of the outsider. You know everything, but good marketing starts by seeing your organization the way an outsider would. This is what makes an agency valuable — they can use your knowledge but without all the filters you see with. Sometimes its hard to know where to start. This is why we are offering 30 tips, tricks and ideas to generate your business new leads.
Here is a sample of what is included:
Create Offers For Different Buying Stages
The most common offer I see on most websites is “Contact Us.” Sure, you want all your prospects to talk to sales, but not everyone is ready. As you know, buyers are more likely to do their own research before even engaging with a sales rep.
And, every prospect is at a different stage of exploration. Some may need more education than others. That’s why it’s important to develop different offers at different buying cycles.
Someone at the top of the buying cycle may be more interested in an informational piece like a guide or ebook, whereas someone more committed at the bottom of the cycle might be more interested in a free trial or demo. You don’t need to pick and choose; create offers for each phase, and include a primary and secondary CTA to these offers on various pages throughout your site.