When you’re the owner of a business or when you’re in charge of a business, usually the thing you think about on Friday afternoon is your marketing strategy. And when your marketing isn’t getting results like you want, it adds a insurmountable level of stress. How do you make the the jump to a place where marketing doesn’t fall on your shoulders feel like I hear business owners so often saying, I just wish I could not worry about marketing and have someone do it for me!
Well here are 3 signs that your business is ready for a inbound marketing agency to take care of your marketing for you and bring you what you want the most: leads and customers.
1. Your current marketing plan is failing to produce new customers.
It’s pretty simple, you market your business so you can reach more people to create more leads and potential customers. But you’re paying money for ads, maybe even commercials, and you’re not seeing any surge in customers or leads.
You don’t just want to attract any traffic for your business, you want to attract the right traffic. Who is the right traffic? Your buyer personas, which represent the audience you want to reach. Inbound marketing helps you target exactly who will make great leads and customers for your business.
2. Your in-house marketing team doesn’t know how to utilize SEO.
I don’t want to rag on traditional marketing, because it still works and it still is an important part of a good marketing strategy. But often times I see businesses who only practice traditional marketing and lose sight of digital marketing entirely.
If you’ve been relying on traditional marketing to get you through, it’s only a matter of time before it catches up to you. Consider hiring an agency who is experienced in digital, or expand your in-houseteam to meet the new reality!
The next sign will show how inbound marketing utilizes digital marketing perfectly and will bring your marketing up to par.
3. You’ve dreamed of being able to quantify what you spend on marketing and see specifically what works.
Inbound marketing is all about creating content that is based on real data that is collected about your ideal customers. Keywords, blog posts, and landing pages all are engineered to attract very specific profile.
You should consider an inbound strategy if you want to stop guessing and start measureing what you are doing and are looking for a more methodical marketing solution. Inbound marketing is based on real data and focuses on targeting specific audiences to provide you new leads that turn into loyal and returning customers.
If you would like to learn more about using inbound marketing to generate new leads and customers, then download our free ebook and learn our 30 tips, tricks, and ideas to generate new leads!