The most common thing heard from businesses when it comes to marketing is: How do I know if I will get an return on investment (ROI) when hiring a inbound marketing agency? Is it really going to work?
Every single marketing agency exists to deliver results, leads, and eventually sales, but what if there was a way to measure the exact amount of business you received based on what you spent on marketing?
Inbound marketing is one of the most effective tools to helping any organization know if they are getting results. The key to inbound marketing is data, and when you can put numbers to your marketing, it provides measurable results.
The answers are in the data
nbound marketing works different than traditional marketing methods. Most website strategies are about throwing up a bunch of stuff and hoping something will work to convert a stranger into a customer. The beauty of an inbound methodology is all about creating content specifically designed to appeal to your ideal customers. Knowing where your consumers are spending their time online, how they assimilate information, and how they are influenced is the first step to formulating an effective inbound marketing strategy.
When you can pinpoint that information, leverage your audiences, and connect the dots with tangible data, you can turn your strategy into a platform that brings your business leads and sales.
Tools such as HubSpot, Google Analytics, and Facebook Insights help track your progress. Analytics show you things like the number of new visitors that came to your website, what referral site brought them there, and even their demographics. Using specific data, marketing agencies can analyze and fix your inbound marketing strategy and generate more leads and customers. What is even better, they can tell you what you’re spending your money on, see what’s working and tweak what’s not.
It takes time.
Inbound marketing probably won’t bring you instantaneous results. But by building an inbound marketing strategy on a foundation of good SEO and online practices, you will be results over time and you’ll know exactly what you paid for. Inbound methodology is not focused on just finding you any customers, but attracting the specific and exact type of leads you desire by leveraging the key data collected.
So is the time invested in inbound marketing worth its results?
Yes! The graph below shows that while inbound marketing channels (specifically social, email, blogging, and SEO) do require higher time commitments than outbound channels, inboundchannels are more likely to generate leads at a below-average cost.
If you would like to learn more about generating new leads then download our free ebook on the 30 greatest lead generation tips, tricks, and ideas!