If every business could double their email list in the first quarter of the year, they would. Problem is there is no set formula to growing an email list that will work every single time. But often times with some analysis, there are small changes that can make a big impact. We noticed last year that the house list growth was stalled, […]
Nothing beats the satisfaction of seeing hard work pay off. Campaign results don’t lie, and if the strategy is working, it can be seen. We’ve just received the year-end giving numbers from one of our non-profit clients. We have been running their communication and fundraising efforts for years, and when we’ve taken a look on […]
Once an email marketing plan is set in motion, it’s easy to fall into habit and let some of the more minute details stagnate. Here’s what happened when we recently changed the “from” name in our client’s email campaign from the company name to the founder’s name. The open rate increased by 30% compared to […]
How often do you see this cycle? 1. Good idea 2. Create business 3. Realize that idea is not catching because of poor marketing and communications 4. Hire marketing firm 5. Fire marketing firm after 2 months 6. Return to step 4 with a different firm 7. Repeat with SEO firm 8. Repeat with design […]
It has been a thrilling year for our client, The Transforming Center. We launched a new website in July as part of the process of helping them build a solid electronic communication platform. It really bore fruit in our Christmas appeal – with the year-end giving doubling from the previous year. I haven’t received a […]
What we love about electronic communication (web development and email marketing) is that one gets real data on what is happening. If the strategy is working, it can be seen. If it is not working, the numbers don’t lie. The Downtown Wheaton Association is great to work with because they are open to new ideas, […]
Spire2 was nominated for the Wheaton Chamber of Commerces 2011 Gammon Awards for the work we did for the Downtown Wheaton Association. As part of our Spire2’s redevelopment of www.downtownwheaton.com Spire2 recommended that the association start an email marketing program. Spire2 created the Downtown Wheaton Shoppers’ Club program. This free club with a monthly newsletter […]
I spoke to Cheryl, my contact at Community School of the Arts (CSA). She called with a question and casually shared with me some news. A whopping 40% of their new students came through the new website this fall. At their teachers’ retreat the director shared that many community art schools are letting teachers go […]
Spire2 helped CareNet to create their email marketing program lastyear. We met to follow up just before the one year mark to make sure everything was still going well and to make little changes. One of the objectives was to increase internet donations. CareNet shared that they exceeded their goal, and their electronic donations were […]
Jeffery James in the role of Director of Communication on the board of the Chicago Chapter of the International Association of Business Communicators (IABC/Chicago)again grew their email list by 30%. By utilizing principles developed from years of experience with email marketing, we once again accomplished significant growth in the size of the audience. Email has […]
Leveraging attention in fundraising
When more means more.
Case Study: Increasing giving by 25% ($1.6 million) in just 12 months
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big