Nonprofit Marketing Agency Year-End Campaign Keeps Getting Better

By | February 24, 2016

Nothing beats the satisfaction of seeing hard work pay off.

Campaign results don’t lie, and if the strategy is working, it can be seen.

We’ve just received the year-end giving numbers from one of our non-profit clients. We have been running their communication and fundraising efforts for  years, and when we’ve taken a look on the progress we have made together over the years we both were ecstatic.

Since 2011, our non-profit client’s fundraising efforts have tripled and increased by over 300 percent!

Our secret formula

Our goal is to build on success– usually that starts by cutting back. In 2011 I cut their mailing list to 1/3 its original size. The money I saved in mailing and postage I reinvested in the quality of the mailing. Each year we have experimented and made improvements to our process. Our 2015 year-end campaigns used dynamic content connected to their giving records, and we increased the number of email asks by one.

Our 2015 results are not solely due to these changes, but I am sure it would not have been possible to get these results without the experimenting and tweaking we have done over the years.

Let’s talk

Are you looking for better results from your efforts? I can’t guarantee results, but I can recognize potential! Give me call 630.267.5092 extension 700 and lets schedule a time to review your last campaign results. Better results always start with planning.

Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.