There is no way around it. Asking for money is hard work. Crafting a powerful appeal, gathering lists, managing the process takes real energy. Then the day comes when you drop it in the mail. For non-profits this stage often requires a lot of emotional energy and a bit of angst. Will people respond? Will […]
Nonprofits do execute poor online communication, and there are a variety of myths that lead to spotty work. Spire2 (a nonprofit marketing agency) is here to dispel these myths because we believe a solid communication strategy can take your nonprofit organization to the next level. 1. “Our organization isn’t ready for inbound marketing.” If your nonprofit organization has […]
I love going to the mailbox, and I am not alone. 85% of women aged 25-44 read direct mail vs the 53% that read email advertisements. There is still something satisfying about going out the box and finding stuff inside. Yet, I am still regularly surprised about the tactics organizations use with direct marketing. It is such a grand opportunity […]
Without the right reasoning, rebranding is not the best marketing investment I see really poorly executed logos all the time. At times I loathe using a client’s poorly designed logo, but as a marketer I recognize that offending my design sensibilities is not a good enough reason to rebrand. A story of rebranding When I […]
The baseline for an effective online marketing strategy has been raised. A site that builds trust is important and I don’t want underestimate how important it is, but now you need to do a bit more. A successful online strategy is one that attracts visitors to your website, engages them with content they want, and converts visitors into leads. So ask yourself […]
I love going to the mailbox, and I am not alone. 85% of women aged 25-44 read direct mail vs the 53% that read email advertisements. There is still something satisfying about going out the box and finding stuff inside. Yet, I am still regularly surprised about the tactics organizations use with direct mail. It is such a grand opportunity […]
How much thought have you given to your online fundraising strategy? Technology is radically changing how people behave; just pay attention to your own behavior. Sorry Target, I am not willing to pay $12.99 for key fob batteries that I can get for $5.99 on Amazon – in fact I placed the order in your store […]
Have you ever gone to a business event to meet new people in your industry? You bring a few business cards, and you are excited to make new connections and friends. The day after the event you hit your inbox to discover you’ve been added to somoene’s email list. It is annoying because it breaks a social contract we […]
If you are a business owner and wondering if the your marketing is working and haven’t investigated inbound marketing, you are not alone. But it is time to start moving in a new direction. The internet continues to alter buyers behavior patterns, and inbound marketing is only becoming more valuable as a strategy to attract new business. It […]
Do you ever feel like when you’re trying different ways to advertise or market your business, you’re just spinning your wheels? Do you get frustrated with your efforts to advertise because it seems like you’re going no where? Then maybe you should take a look into an inbound marketing strategy. What is an inbound marketing […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work