5 Things Business Owners Should Know About Inbound Marketing Strategy

By | March 16, 2016


If you are a business owner and wondering if the your marketing is working and haven’t investigated inbound marketing, you are not alone. But it is time to start moving in a new direction. The internet continues to alter buyers behavior patterns, and inbound marketing is only becoming more valuable as a strategy to attract new business.

It is not hard to see that traditional marketing has changed (noticed how thin magazines are getting) and how smaller publications are disappearing. Inbound marketing, on the other hand, is growing among business owners because it takes advantage of the new ways people utilize the web to make buying decisions.

Here are the five things you should know about inbound marketing:

1. Inbound marketing is the number one way to turn your leads into customers.

Inbound marketing is different from traditional marketing because it is centered around a responsive marketing strategy, meaning it’s constantly evolving to meet the needs of your target audience and ideal customers. Technology, over the past several years has fundamentally shifted consumer’s and customer’s behavior, and has made accessing information quick and easy. The consumer makes almost all purchasing decisions by utilizing the internet in some fashion.

New inbound techniques focus on building trust between the
consumer and the business in order to turn your leads into loyal, enlightened customers.

2. A quality website is essential to attract more customers.

A smart looking and functioning website is the first step in attracting the right leads for your business and is the foundation to implement a successful inbound marketing strategy.  A prospective lead will establish his or her opinion of your business in less than a second after opening your website. This is why your website must possess the following three basic fundamentals of good website design:

  1. Strong Visual Appeal
  2. Accessible Navigation
  3. Mobile Compatibility

3. Understanding your current customers helps you reach new ones.

Yes, its true, every customer is unique. But it is also true that there are similarities that can be found between customers. By exploring customer’s demographics, tracking trends, and highlighting patterns, youcan create a buyer persona of your ideal customers. Doing so will allow you to strategically create a marketing plan that reaches your ideal leads and customers.

4. Good SEO (Search Engine Optimization) is a lifestyle.

Strong SEO improves the ways in which people find your website and business. When you write online content for your blog, make sure you incorporate popular words and phrases your customers might use in order to find you and/or your industry. Doing this on a consistent basis will improve your search engine ranking and help people find your business.

5. Tracking your marketing efforts will yield better results.

After you set clear marketing goals, try using tools such as HubSpot, Google Analytics, and Facebook Insights to help you track your progress. Analytics show you things like the number of new visitors that came to your website, what referral site brought them there, and even their demographics. Using specific data, you can analyze and fix your inbound marketing strategy and generate more leads and customers.

Stop guessing and start knowing what attracts new customers

These five things are not earth shattering, but when you put them together you have inbound marketing strategy that will allow you to start harnessing data to improve your marketing over time. You can then stop wondering if your marketing is working.

If you want to take the first steps in attracting new customers, click below for our free website evaluation, and we’ll tell you what you’re doing right and wrong!

Click for a free website evaluation

Jeffery James
Jeffery James
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.