Liners Direct is launching new marketing materials in preparation for fall and winter selling season. After completing a brand audit it was clear that the current marketing materials were focused on the wrong audience. This first phase of launch includes recreated printed collateral program and a banner program for dealers. Over the next few months […]
Ok, it is true I am speaking at the McDonalds campus, but it isn’t as big as it sounds. I just loved the title. I am actually speaking at the Rotary Club of Hinsdale/Oakbrook on Oct 25. The topic: Leveraging email to market your business. Learn about the fundamentals of a successful email marketing strategy […]
Liberty Suburban Chicago Newspapers contracted with Spire2 to create a new product logo for their SnapPhoto online product. Their existing identity did not communicate the broader scope of their online product. Spire2’s solution communicates the scope and will work in the variety of online and offline mediums.
Liners Direct, a manufacturer of acrylic bath and shower products has engaged Spire2 to develop a strategic marketing plan. Jeffery James will meet onsite weekly acting as the director of marketing and help Liners Direct develop a plan to market to and support their dealer network. Spire2 has been helping them develop a stronger and […]
Downtown Wheaton Association has engaged Spire2 to help them develop an email marketing program. If you are interested in downtown Wheaton events and shops you will want to sign up for their ezine in about a month by visiting their site.
Jeffery James will take on the role of Director of Communication for the Chicago Chapter of the International Association of Business Communicators on July 1. The role involves managing the print and electronic communication for the chapter. “I have met some great people through IABC and am excited to help them improve their communication with […]
When someone new signs up to receive your emails using your E-Broadcaster signup screen, they will receive a welcome email on your behalf. Starting today when you create a new sign-up menu, that email includes a new link that lets the subscriber actively confirm his or her opt-in. It’s an easy but increasingly important step […]
The next time you’re wondering if the E-Broadcaster campaign you’re about to send might wind up in some junk folders because of your content, why not go ahead and find out. With our new Delivery Rating feature, you can proof your campaign for words, phrases and formatting likely to hinder your delivery to some in-boxes […]
Northern Seminary engaged Spire2 almost a year ago. Over three phases that included research, design and programing we worked to make sure that everyone agreed upon the objectives. The site was built to utilize a content management software solution, Macromedia Contribute, that is amazingly easy to learn and use. Northern will be able to manage […]
Wheaton Chamber of Commerce launches new email marketing program. Spire2 helped the Chamber develop a new email marketing program that will increase revenue and reach more people with information pertinent to businesses in the area. The Chambers existing program was not compliant with current email marketing best practices and CAN-Spam laws. With a proven track […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work