Liners Direct is launching new marketing materials in preparation for fall and winter selling season. After completing a brand audit it was clear that the current marketing materials were focused on the wrong audience. This first phase of launch includes recreated printed collateral program and a banner program for dealers. Over the next few months a series of marketing materials should create a body of marketing materials that better serve their dealer network.
Jeffery is the Creative Director and Principal of Spire2. He brings marketing expertise from a variety of industries. He excels at understanding clients' corporate objectives, translating them into brand positioning and executing marketing materials that exceed expectations.
