Monthly donations and giving programs is the name of the game for many nonprofit organizations. This is because retaining donors are cheaper than acquiring new ones and growing your recurring giving program is super cost-effective. Not only that, monthly donors have much higher retention rates than one-time donors. So the key is to build lasting relationships with […]
The most common thing heard from businesses when it comes to marketing is: How do I know if I will get an return on investment (ROI) when hiring a inbound marketing agency? Is it really going to work? Every single marketing agency exists to deliver results, leads, and eventually sales, but what if there was a way to measure the exact […]
A good marketing strategy and plan is key for the growth of any business. But before developing a marketing plan for your business, its critical to have the right mindset about marketing. These are three principles and mindsets that we believe every business should start with and keep along their marketing journey. Stop doing what everyone else […]
Every organization starts with an idea. Most nonprofits grow because someone cared, and this visionary had the guts, willpower and tenacity to build a foundation that turned the idea into a reality. As a non-profit grows it will soon come time to take your organization to the next level, and like any organization, change is hard. Change is even harder for nonprofits than for-profit businesses. This […]
If every business could double their email list in the first quarter of the year, they would. Problem is there is no set formula to growing an email list that will work every single time. But often times with some analysis, there are small changes that can make a big impact. We noticed last year that the house list growth was stalled, […]
“The children now love luxury. They have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise.” -Socrates There has always been a disconnect between generations. The young never appreciate the old, and the old never understand the young. But with an ever growing population of Millennials, more […]
When it comes to marketing your business, the most challenging task is to take people who are thinking about your product or services and convincing them to convert into customers. It’s a simple formula — convert prospects into customers, but it’s really anything but simple. Sometimes the hardest part of marketing is to look at your business from the perspective of […]
You’re a financial adviser and you’ve found a new qualified potential client who has already indicated that he wants to move his investment portfolio over to your company because his colleague was so happy with your firm. You walk into a meeting with this highly qualified prospect, but you’ve just come from the gym, and you’re in sweatpants and a sweaty […]
The truth is organizations past the start-up stage generate most of their new business from referrals. This is a strong and stable source of business, and every organization should have a referral program to cultivate these referrals. However, there is some danger when relying on a referrals as the sole source of new business development. Referrals often lead to the same […]
There is a common misconception that the only thing that matters is the size of your audience. Well, when it comes to online marketing, the number of views or the size of your subscription list really doesn’t matter. What matters is the quality of your lists and whether or not your attracting the right customers. Would you […]
Rethinking direct mail in a digital age – super charge your next direct mail campaign
Success during a pandemic
It is not about you.
Case Study: Rethinking Print Strategy
Logins and passwords, credentials, oh my!
What would a 25% increase in business mean for you?
Should your website deliver leads?
Stop sending boring emails
What makes a successful direct mail appeal?
The hidden threat to the long-term health of your nonprofit
Stop sharing stats and start sharing impact
Case Study: Squeezing more value from video content
15. An exercise in gratitude
14. Great creative doesn’t happen by accident
13. The inner critic and business success
12. Success does not always lead to more work
11. Staying small is the new big
10. My biggest strength is also a weakness
9. The secret formula for marketing success
8. Good marketing doesn’t always work