Spire2 as part of a complete rebranding strategy has launched a new company website for Liners Direct. “The goal was to reach potential dealers” says Jeffrey Conner, president of Liners Direct. Spire2 recommended that the best way to reach the goal was to show potential dealers that we understand who our market is. Without any search engine optimization, Liners Direct has received a substantial surge in inquires both from prospective customers and dealers. The site was built with a phased plan, with more advanced enhancements to be added in the future. Visit the site.